AI Insights · Timothy · April 2024
Top 5 Beauty Retail Apps in Ukraine Q1 2024
Performance of the top 5 beauty retail apps in Ukraine during Q1 2024 showed varied trends in downloads and active users. Detailed insights reveal significant movements in user engagement.
During the first quarter of 2024, the top beauty retail applications in Ukraine experienced diverse trends in terms of downloads and active users. Below is a detailed analysis of the performance of the top 5 apps: Notino: profumi e cosmetici, Nykaa – Makeup/Beauty Shopping, Perfumerías DRUNI, Superdrug - Beauty and Health, and IPSY: Personalized Beauty.
Notino: profumi e cosmetici saw a significant rise in weekly downloads, peaking at roughly 21K in the last week of March. Active users also exhibited strong growth, climbing from approximately 27K in early January to nearly 49K by the end of the quarter.
Nykaa – Makeup/Beauty Shopping had a mixed quarter. Weekly downloads were modest, with the highest being 200 in mid-February. Active user numbers fluctuated slightly, with the highest count reaching around 3.3K in mid-February.
Perfumerías DRUNI maintained a consistent but low download rate, with weekly downloads peaking at 33 in early March. Active users increased gradually, reaching up to 200 by mid-March.
Superdrug - Beauty and Health experienced a steady but low download rate, with the highest weekly downloads being 36 in early March. Active users showed a slight increase, peaking at 46 in mid-March.
IPSY: Personalized Beauty had a fluctuating download trend, with the highest downloads of 20 in mid-February. Active users saw some variability, peaking at 378 in late February.
All data is sourced from Sensor Tower, providing key insights into app performance metrics. For more detailed analytics and insights, visit Sensor Tower's platform.
